It's not often I get to say that I had lunch with an Internet Marketing legend, but today I can. Perry Marshall, renown author, speaker, and business consultant was in Chicago today and I was invited to lunch as a member of his Renaissance Club. Perry was in town giving a seminar presentation on "How To Double Your Sales in 12 Months", arguably the best nuts and bolts, no nonsense marketing event I've had the pleasure of attending in recent memory. That's Perry Marshall and I pictured here.

Known as "The Wizard of Google AdWords" Perry is one of the world's leading specialists on buying search engine traffic. His books on Google advertising including the ever-popular Definitive Guide to Google Adwords are the most popular in the world. Perry is quoted frequently on the Internet and most notably in USA Today, the Chicago Tribune and Entrepreneur Magazine.

During a lunchtime break at the seminar I asked Perry what he thought was the most effective use of copy in a three-line Google Ad; meaning should the copy constitute a sentence or three separate phrases to attract the interest of the prospect. Perry's response was that he preferred phrasing and that it should have a rhythm of sorts. Very interesting because I'm left with the impression that Perry Marshall treats Google Adwords much like an art form. As well he should. Perry is the foremost Google AdWords expert.

It was indeed a pleasure meeting Perry Marshall. I look forward to discussing his brilliant concepts in further detail in the space. Look for more info coming soon on Home Business Hints. In the meantime, you can Get 17 Free AdWords Cheat Sheets, MP3s, and Videos from someone with a proven track record of AdWords success and in association with Perry Marshall himself.