This is the story of a small and rather mundane record company -- until now perhaps. It also just so happens to be the long awaited Jason Kelly recommendation that his subscribers were clamoring for recently. So not surprisingly, the news is making the rounds in trading circles most notably because kelly is putting his reputation on the line.

The scoop is that last Friday, UOMO Media, Inc announced in a press release the launch of their new subsidiary "Ad UOMO". This new business model is quite ingenious as the company intends to use existing relationships with music stars such as Beyonce, Rihanna, Britney Spears and Celine Dion among others to broker deals between advertisers and artists.

It's ingenious because the model enables businesses to put their products into music videos and their brand names into song lyrics as easily as buying newspaper ad space (which by the way, newspapers going the way of the dinosaur, looks like a smart move here)! The upshot is that UOMO is one of the first companies looking to introduce product placement to the music industry on a "production line" type scale. This is much the same concept we see in the movies so often these days; as the mega star sips from a can of Diet Coke.

The stock UOMO actually doubled today at the open as I have been monitoring it's performance per stock guru Jason Kelly who said in an email, he would retire as a stock picker if this stock didn't triple this week. I know, that sounds like a pretty bold statement so I'm watching this like a hawk.